Salon Creative Director

Cheri isn’t just a stylist — she’s your hair’s new best friend. Sitting in her chair means getting a personalized hair experience—she listens, evaluates your hair’s qualities, and asks the right questions to deliver exactly what you want. Cheri expertly cuts and styles with precision and creativity, customizing every look. Her coloring brings out natural tones or adds bold highlights, based on your preference. Plus, she teaches you styling tricks so you can maintain your salon-fresh look at home. With Cheri, hair isn’t just hair — it’s your favorite new accessory and your secret confidence boost!

Since launching her career in 1985 and co-founding Profiles Styling Salon in 1997, Cheri has become the go-to stylist for anyone craving a blend of expertise and genuine warmth. She’s always learning by attending advanced classes throughout the year and has a certification in hair extensions. She stays on top of trends to provide you with truly satisfying experiences, always infusing her own heartfelt touch. Her genuine approach creates a warm, memorable atmosphere that leaves you feeling refreshed and pleased.

As the heart and soul of the salon, Cheri has built a haven where clients are greeted like old friends and stylists feel truly valued. She creates a respectful, supportive environment that motivates her team, knowing happy stylists lead to satisfied clients. By leading with kindness and encouraging growth, Cheri ensures both her team and clients leave the salon feeling their best.

When she’s not behind the chair, Cheri soaks up time spent with her ever-growing family—her granddaughters call her “GiGi” and her heart just melts every time. Life outside the salon is all about pickleball showdowns with her husband , Friday night adventures with friends, going to concerts, Italian adventures, and a month each year basking in the sun, music, and magic of St. Augustine.

If you want a stylist who’ll listen, empower you, and turn your hair into your new favorite feature, Cheri’s chair is calling your name. Come on in, unwind, and walk out with a swagger—because with Cheri, you’ll look and feel like the very best version of you.

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